The Worried Writer: Managing Marketplace Anxiety

Photo by Sydney Sims on Unsplash

I’ve contracted it. And no, I don’t mean Covid-19. I’ve come down with that debilitating malaise known as Marketplace Anxiety. It usually comes in waves and without warning. One day I’m happily writing and publishing, full of faith that readers are finding my published babies… and then one morning I wake up and I’m worried that the titles are going unnoticed. Suddenly, panic sets in and I’m doubting every choice I’ve made. I can’t write and all editing comes to a screeching halt. And before I know it, I’m contemplating a massive giveaway. Maybe, if I stand in front of Walmart and just hand out my books, or toss a tweet into the Twittersphere announcing everything I’ve ever written is free things might be okay again.

Does this sound familiar? If not, then perhaps you’re a more stable-minded author than me. I go through bouts of this kind of anxiety. It doesn’t help that I’m seeing traditionally published authors struggle during this pandemic. And though it might not be good business for me to admit it, part of the reason I have a blog is to share these kinds of behind the scene human moments.

Writing is hard. If you’ve ever read my posts, you’ve heard me say this. Let me add to it by saying that the publishing process is brutal. That doesn’t mean you shouldn’t do it, but you have to maintain a certain level of unwavering optimism about your work and marketing strategies to survive. Not to mention a degree of deafness when faced with naysayers and trolls.

Even armed with these qualities, I oftentimes worry that I’m just yelling into a void, my voice lost among so many.

So what do I do?

Well, firstly I pull out my Feel Better Notebook. I suggest every author keep one. In this notebook, I have a copy of all my awards and a smattering of book reviews where a reader praised not just the book but me as a writer. After reading them, I can say, “Self, you have talent. The books are good, just as good as any bestseller. These readers found them. Others will too.

Once my confidence is boosted, I climb into the design chair to spruce up my promotional materials – but I give myself a limit. Ultimately, I know I have to get back to producing books. A new book hitting the market is the best way to engage previous readers and gain new ones.

So in my limited design time (one week), I’ve made new ads. Some of which I am running as campaigns on Facebook. I’m probably over posting across my list of Facebook groups but posting helps me feel better. I’m posting more on my author’s website and I have made changes/updates to several pages. I’m also tweeting more, taking advantage of the hashtag #indieApril. Is there anything else I can do? Sure.

I’ve animated several book covers using Glitterboo.com. This is a new skill I can now add to my wheelhouse. And, I will go back to Pubby.co in hopes of gaining a few more reviews for my books.

Will I do a massive giveaway? Probably not. Although I see other authors doing this, as well as, deeply discounting their books for what seems like an indefinite period. I believe engaging in this strategy too often hurts authors across the board. We get paid little enough for our creative efforts. $3.99 for an ebook is not asking too much for a year’s worth of work. That’s still one hell of a bargain no matter how you look at it.

My design week is now up. Do I feel better? Yes…kinda. I’ve done all I can do. I’ve shared what I’ve learned through my blog and on my resource page. I’m getting back the final edits on Dreams of Demons from my editor, which means I need to let go of my marketplace anxiety and begin the final stages of getting book 3 market-ready for release in June.

Eventually, you have to trust the process. And hope.

-Tarrant

The Legends of the Pale Series

Always Learning…

I’m always looking for ways to have my books stand out. An animated book cover is just one avenue that I’ve been curious about for quite some time. Most of the animated covers look so cool. Surely I could figure a way to do it, so I did a little research and it turns out basic glitter and stardust aren’t very hard to accomplish.

This evening I tried my hand at animating my book covers with just a bit of bling. For other authors that want to give it a try, Glitterboo is an easy online program that you can use to create gifs utilizing your cover image art. The options are limited, but I find too much movement to be distracting.

I know that the size of the resulting gif needs to remain relatively small to display quickly and well on Facebook. I also know that these gifs will likely be for online marketing only. Amazon Kindle, Kobo, Nook, and other E-readers don’t support gifs as covers -not yet anyway. In the meantime, Glitterboo lets you download a static jpeg of your sparkling cover – and that can be used as an ebook cover if you want your marketing and cover to more closely match-up.

You are going to want an account with Giphy.com to have a home for your gifs. This will enable you to share your creations across various platforms relatively easily. You can also resize your gifs in Giphy. You can also create an account with Imgur as a way to get your gifs out into the world.

I plan on researching this idea further and will share what I find.

Good luck out there.

Tarrant

And the Winner is… Ebooks!

We hope, because otherwise we are all screwed.

Beyond getting exercise, the writing, the edits, the blogging, the Medium posts, the constant meals and snacks, and the ongoing search to find one more roll of toilet paper…I’ve been watching authors scramble to figure out how to reach readers during this pandemic. April and May are huge months for book releases in the publishing industry. Oftentimes the hype and planning for the events surrounding a book’s release have been going on for months in advance. Now with Covid-19, all those parties and signings have been canceled or postponed. And Indie Bookstores are getting hit particularly hard as state after state enact shelter-in-place orders. Not only are they losing their usual sales, but also the extra income that author events bring in.

Some have argued that the industry will never quite look the same when all this is over. So what’s an author to do? How do you anticipate and position yourself for an altered publishing paradigm?

Well firstly, from what I see, both the indie and traditionally published are postponing their book releases – if at all possible. I have also seen a wave of book advertising online. Everyone is pinning their hopes on ebooks sales. We’re hoping that readers will utilize their Kindles, Nooks, and Ereaders while they’re stuck at home. So even if an author is forced to release his/her book during the middle of the pandemic, we’re praying that it won’t be a total loss.

I can report that I’ve sold more ebooks in March than I did in February. It’s not a huge amount and I was running a sale, but people do seem to be more willing to download an ebook to fill the hours and that is a hopeful sign.

Luckily my book, The Dreams of Demons isn’t due out until June, which means I still have a little time for the virus curve to flatten. How Amazon is doing at the end of May will directly affect my ability to generate a paperback for readers, but the digital version won’t be an issue. It will be ready for purchase and downloadable within days of the file being uploaded.

When I will be able to schedule events and signings again is anyone’s guess. No author knows. And like other indie authors, I rely on those direct interactions and sales to support my book-writing habit.

But back to the question of what will the future of publishing look like…

I personally don’t think the larger picture will look that much different.

  • Most authors will never be able to make a living through book sales alone. They will always have a side hustle to pay their bills.
  • The big five publishers will continue to consolidate. With the likely sale of Simon & Schuster coming, the big five will become four.
  • Small niche and boutique publishers will continue to sprout up. Some will make it, some won’t.
  • Indie authors will continue to flood the marketplace with ebooks. And it will continue to be hard to stand out in such a crowded marketplace.
  • I believe the ebook market share will enjoy a boost that is directly related to the pandemic, but there will always be readers who will prefer a paperback to an ebook.
  • The popularity of Audiobooks will continue to grow and new cost-conscious avenues to creating an audiobook will begin to appear.
  • Now whether struggling indie bookstores will come back stronger than ever is anyone’s guess. For obvious reasons, I hope they do.

Here is my smaller picture answer…as an indie author.

  • Indie authors will use this time to keep writing their books. Some will forgo creating a paperback version until life is back to normal.
  • We will obsess over our sales reports, or lack of reports, and do our utmost to get the best bang for our buck with our online marketing.
  • Some authors will panic and give their books away for free. (I won’t, but that’s another blog post.)
  • Someone will monetize their websites to sell directly to readers. (Looking into it but I don’t want to take online sales away from brick and mortar stores who carry my books and have an online presence.)
  • We will blog.
  • We will digitally network with other authors.
  • We will read and leave reviews for other authors because we are a community who tends to support each other.
  • And we will wait… and hope as we look forward to the day that our in-person events can safely resume.

So yeah, not much different. 🙂

Let’s Talk…Sex and Books

One of the nice activities that came from sheltering at home with my husband has been our daily walk and talk sessions. Across from our house, we have a gravel road that is approximately 2.5 miles there and back. It takes us about 45 minutes to make the round trip and during that time we converse about subjects both big and small. Today, we discussed the various shades of BDSM in porn and books.

That may shock you, but back when I first starting writing romance using dual point of views, it was important to me that the male perspective to sound…well, male and not just what women think men should feel, think, or sound like. So we had a very frank series of discussions on sex and the development of relationships as seen through the male and female experience. Those sometimes awkward but candid conversations helped both my writing and our relationship.

What prompted today’s topic had everything to do with the changes I’ve been noticing in the publishing world- specifically the erotica genre. Romance and erotica books are getting edgier, the sex scenes longer. And there is now a clear line of distinction between erotica and romance that used to be considerably more blurred in the past. Romance is about the emotional development of the relationship and can have sex scenes or no sex scenes as the story/plot unfolds, and Erotica is all about the sexual experience first and the story/plot second -if at all. Each has its place in the publishing world but please don’t confuse the two of them.

But back to the talk…

It’s kind of amazing what pops up on a daily Facebook feed when you’re a writer. In early March, I was inundated with ads for gay romance books. M/M, M/M Harem, and the occasional Lesbian Dominatrix books. There were a few gay terms I didn’t already know which my husband was all too willing to explain. I think he thought I’d be shocked. I wasn’t.

But lately, I’ve been seeing quite a few sponsored FB ads for erotica books that fall into the M/F Alpha shifter, M/F Vamp-slave, and Dom-Mafia category. A good many of the excerpts were clearly BDSM in flavor. Okay, to each their own.

So let’s talk BDSM. A good many romance books rely on the dark and overly dominating hero character. That’s the Dom part of the equation. He sees her and for whatever reason he must have her for himself.

Then there’s the sub, the female who ultimately submits to the Dom’s desires. She can be a spunky, kick-ass, and a smart-ass heroine but still, in the end, she surrenders to the passion that only he can ignite in her. That’s your basic Dom/sub dynamic. He dominates and she submits. This can be a 24/7 lifestyle or just in the bedroom dynamic.

Photo by Artem Labunsky on Unsplash

The B stands for bondage. This is often found in romance books, primarily in the historic and paranormal sub-genres. The hero restrains his captive (heroine) for a short period of time. This can take many forms. It can be as mild as regulating her to a room, cell, or castle grounds. Or it can be putting her in chains, cage, or ropes until she’s willing to cooperate. Still, this is pretty standard stuff and rarely is done to the heroine to hurt her. The dynamic, of course, can also be reversed…where the male is the submissive and the female lead is the Dom. But that’s another book entirely.

That leaves M. I don’t like M, never have. M stands for Sadism/Masochism. In the excerpts I’ve recently read, the Dom degrade and hurts the sub for pleasure. Oh, I am so not cool with this floating around in books! The excerpt in question (the one that prompted the walking discussion today) was mainly the verbal degrading of a heroine, though the male in power also slapped her. This is straight-up abuse and is not sexy at all to me. Running for your life, only to be caught, slapped around, and be threatened with rape or death is not good erotica.

I realize that this unhealthy abuse disguised as love paradigm is nothing new to the world. It’s just as a romance author, I hate to see it gaining any traction with readers. And I suspect it is, if only for its shock value.

While we walked and talked…

I realized that my steamy romance books are fairly vanilla in the big scheme of things. Yes, my dark heroes are domineering but they also have hearts of gold. Each of them would do anything to please their women. My heroines are all strong in their own way. Somehow they quickly learn how to manage their muscle-bound, testosterone-filled suitors. In a world filled with books trying to shock you, my sex scenes tend to focus on the emotional give-and-take and less on the mechanics of the act itself. I have always measured myself by the Christine Feehan/Sherrilyn Kenyon standard. If my love scenes didn’t go on for as many pages as theirs did…and yet I still blushed, then I had hit the mark.

I used to be embarrassed to tell people that I write those scenes. When speaking to a new reader, I’d always warned them that those scenes existed. Some readers expect them. Others just skip over them. I know flipping past them is a huge mistake; simply too much of the connection between the characters is lost. It would be like skipping ever other line in a poem. The heart of the meaning is missed.

I tried to explain this to my husband, who is proud of my books but has never read any of them himself. In typical male fashion, he shrugged and gave me one of those non-agreement grunts of his.

I understand. Why read the book when you have the real thing walking beside you.

Author Confession: #5

Photo by Nick Morrison on Unsplash
  • 1) Writing is hard work. Don’t think it’s not.
  • 2) Good writers read, great writers read a lot!
  • 3) Writing is an internal struggle that never ends and a learning curve you never quite master.
  • 4) Bad reviews will happen…harden the fuck up!
  • 5) Your best writing efforts will be intensely personal.

(That’s the shortlist. If you want the long list, pick up any book on writing. There are thousands of them and more being written daily.)

Because I write steamy paranormal romance, you’d think that my books are just a product of sheer imagination – but each of the above rules apply. Despite the gods, demons, werewolves, and other assorted supernatural beings, I am still writing about love, commitment, and the assorted emotions that play a part in those relationships. And to have a reader buy-all-in to this universe I’ve created, I have to dig deep and embrace rule #5. And it’s this rule more than any that I continually struggle with.

You’ve probably noticed that I didn’t spend much time addressing the nuts and bolts of writing. The editing. The rewrites. The form and formatting. The reason? You will never stop learning new-to-you grammatical rules. That’s why authors have editors.

So back to rule #5…

Intensely personal writing is the emotional life-blood of a tale. It’s what connects the reader to the story being told. It’s what brings us to tears and makes us laugh out loud. It’s why readers keep reading until the very last page of a book.

Photo by Jeremy Bishop on Unsplash

Here’s an example of me getting personal, The Love of Gods: (explicit content)

Her body was no longer entirely hers. Keely was aware that in her mind she was no longer alone. There was more than just Keely, there was her—his woman, his other half. She was strong and giving, loyal and brave. She had many names, many lives, but she was forever the same when he found her, when he held her, loved her, cherished her. She was his, as he was hers. She felt the power of him flow into her and then back again. The beat of who they were rolled and crashed inside her. Back and forth. Retreat and return. Life and death. Joy and pain. Again he came, driving into her, sharing his power, sharing his body. And she received him, welcomed him, soaked him in, drank her fill before giving back. Giving herself, giving her body, giving her life, giving her love.

“Stay with me,” he coaxed against her ear.

He breathed with her, across her skin, his body hot and hard, hers soft and melting. There was nothing more perfect than when he came to her, needing her. There was only Lugh, his heat, his body, his need, his power flowing through her. She was a part of him as he was a part of her.

She felt him swell inside her body. She was coiling again, racing for the edge with him. Her nails dug into his skin. He was her anchor. They would fly together this time, him cradling her, surrounding her always.

“Please,” she cried.

The rhythm of their music changed, became faster, a driving beat. He was pushing them now, sweeping her toward the edge with him. He moved into her harder, the power of him crashing into her more quickly.

She responded in kind, giving all of herself to him, a complete surrender to him and to what she would become because of him.

And then they were exploding together, two stars burning with one light, beyond the bonds of time. They were perfect. They were eternal.

The Love of Gods

The above speaks of connection -of the give and take that is at the center of really good sex when you are with someone you completely trust. Yes, Lugos is a god and Keely is mortal in this tale, but really good sex is transcendent. If you haven’t ever felt this with a partner, then you’re with the wrong person.

Photo by Katherine Hanlon on Unsplash
Photo by Katherine Hanlon on Unsplash

In the current book I’m working on, I’m getting very real about magick. My magick. What it is really like to live magickally. What it feels like to direct energy. What it is like to be a witch. And because I want to give readers a clear understanding of this concept and not some Harry Potter version of witchcraft, I am finding it frustrating to articulate the sensation in an honest way. I think I’ve come closest thus far in this brief example.

The following is from Chapter 1, The Souls of Witches:

The clink and chatter of the cafe’s kitchen fell away as Rowan’s focus spiraled inward, ever-narrowing until all she saw or felt was the vanilla buttercream as it slid smoothly along the cake’s cold surface. Memories of her grandmother’s kitchen, its sights, sounds, and aromas flowed into her mind and along her arm as she guided another dollop of white frosting across the cake’s cold surface. The air grew heavy with the scent of powdered sugar and of baked delights, of remembered love, and of cinnamon belonging.

The flow of energy was easily directed, as if it were her own wand and not the metal baker’s tool. A whirl here for love. A reassuring hug from one who cares. A graceful wave of longing along the side—the white veil now sweet and dense with promise. She worked widdershins, counterclockwise, until the whole of the hummingbird cake lay blanketed with her magick and the flavor of home lay thick on her taste buds. Rowan ignored the ache in her shoulders and topped the uniquely Southern confection with chopped walnuts, toasted and still warm from the oven before tying off the simple spell. Stepping back, she surveyed her work and let a soul-deep smile lift the corners of her mouth before moving on to the next dessert.

The Souls of Witches

Granted, this hasn’t been vetted by my editor yet but I think I’ve been able to communicate the dynamics of memory/feeling/and energy that the spell in this particular scene requires. My biggest problem is that in a universe where so many of my characters are supernatural, I find that I need to share something of myself that many would consider not-real. Make no mistake, witches are real. Magick is real. The Craft is a learned practice. The ability to wield power can be learned and nurtured over time, but usually, it is a natural phenomenon someone is born with.

This particular book will be released in October of this year, but my struggles with rule #5 will go on.

For all my fellow authors who read my blog, I hope this post helped remind you to keep your own writing raw and personal. Write what needs to be written, and say what needs to be said as honestly as you can.

And for all my readers, thank you for letting me share a bit of me with you today.

-Tarrant

Author Stuck at Home

Photo by Cathryn Lavery on Unsplash

Here’s the latest news from my little office at home:

  • The virus is everywhere and more and more people are being told to shelter in place. I’ve been sheltering in place for years, but such is the life of an introvert.
  • I’m escaping the depressing World News by working on edits and rewrites in book 4, The Souls of Witches. I am trying to keep to a reasonably productive schedule.
  • It seems as if every author has discounted their books in a desperate attempt to get people to read instead of spending hours watching shows on the internet. I’m not one of those authors. My book discounts ended on March 31st and I don’t know that earning less than 99 cents per ebook download will keep me fed during the month of April. I don’t think $3.99 is too much to pay for an ebook. And the $7.99 for the Darkly Boxed Set cost less than if you purchased all 5 of the Darkly books separately.
  • I am, however, spending what little money I can spare on a new round of Facebook ads in the hopes of boosting my book sales during the month of April. If you see them please share them to your Facebook Feed and help other readers find their new book boyfriends!
  • I’ve got 2 house cats, 2 dogs, and two men in my house and underfoot right now. Yikes! That’s why I drink every afternoon.
  • My oven isn’t working. We’re waiting for a new heating element to arrive in the mail. So, no bread making. Sad cause it seems like the rest of the nation is baking homemade bread right now and I like to be apart of a movement. LOL
  • Because I can’t do any book signings or appearances in the near future, I plan on posting excerpts from The Love of Gods and The Fate of Wolves for potential readers this month. No decision has been made on whether any juicy parts will be shared.
  • Lastly, I hope all of you stay safe out there. Even a mild case of Corvid-19 can be debilitating.

Lugos above and Deegan below.

What am I going to do with Murmur when he arrives in June?

My books are sold everywhere.

Just click the link…https://books2read.com/b/mZByNy

A Thought Experiment

Photo by Pille-Riin Priske on Unsplash

Here’s a poser for your brain…What will America look like after Covid-19?

If you think that’s a silly question or that it’s too soon to worry about any permanent changes to how Americans go about their day to day lives then perhaps, you should just sit this experiment out. But first, let me explain why I’m pondering these and other questions.

I write and sell books. This is how I earn money. And, I have two books scheduled for release this year; two very good books I’ve spent time and money on so that I can bring them to a reading public. Yet now because of Covid-19, some of my scheduled signings are being canceled, primarily the ones in March and April. I have yet to hear of any more, though I’m positive the email of cancellation will arrive in my inbox as soon as it becomes clear that life as we’ve known it has changed.

And let’s be clear, it has changed. What has happened in Italy will be our future. America is not prepared. And with stay-at-home orders coming out daily, we are learning how disruptive a pandemic can be. We’re also discovering just how fragile our economy is, how silly toilet paper hoarders are, and that some individuals are perfectly happy to ignore the warnings of scientists and doctors in the pursuit of their own personal wealth.

Based on what has happened thus far…

Here is a list of questions we need to ask ourselves:

  • In an economy based on capitalism and a service industry workforce, how are Americans going to make money if we continue to practice social distancing for more than a month? 2 months.. 3 months… 6 months?
  • Will the internet become the preferred way to shop? In essence, could every Mom and Pop business have their own Webstore instead of a brick and mortar storefront?
  • Will Take Out and Delivery become the new normal for restaurants in this country? If that happens, will the standard tip disappear?
  • If we can’t gather in large crowds for sports events, how will the NBA, NFL and other sports organizations reinvent themselves? Will Americans turn to virtual-styled sports entertainment?
  • Is access to the internet a privilege? Or in an ever more-dependent technology-driven world, should it be considered a utility?
  • After Covid-19, will higher education (College) go to online classes as a first choice instead of a last choice? And will that affect the cost of tuition?
  • Will health care become a right instead of a privilege in America?
  • After Covid-19, will parents have a deeper appreciation for teachers in this country? Will teachers get a pay raise?
  • Will home vegetable gardens, canning, and other self-sufficient skills become fashionable?
  • Will we stop giving those doomsday preppers the side-eye? I did, after trying to stock my pantry with more than just a can of soup and Oreos.
  • Will America tackle the question of universal basic income? Now that you can’t work, the idea isn’t so crazy, is it?

These are just some of the questions that I have been pondering while staying at home. And I don’t really have any answers. I guess, like you, I just have a lot of time on my hands.

I don’t know how I’m going to go about marketing my third book in June. Perhaps I can do a virtual book-signing through my website. Mmmm, perhaps. Or, I’ll roll the dice and pin all my hopes on online ebook sales. But whatever I decide, I will find a way to reach readers. They’re the reason I write the books and without them, I might as well stop writing.

At this point in time, there is no reason to assume that Covid-19 will act like the flu and that once the warm weather gets here the virus will suddenly disappear. It’s now making its way into India and South Africa, so heat may not slow it down. Health professionals are saying it might be a year before we have a vaccine. So, wash your hands. Wear gloves. Keep your distance. And enjoy your family while staying safe.

Oh, and read a book. 🙂

From the Design Chair

In the last few days, I’ve been glued to the graphic design chair. I’ve primarily been helping out a fellow author, Crystal Jackson… But that’s not all!

Hello Readers and Visitors to my author’s page! Let me give you a quick update.

In the last few days, I’ve been glued to the graphic design chair. I’ve primarily been helping out a fellow author, Crystal Jackson, with book cover design possibilities for her 3rd and 4th books. We have no idea if her publisher will accept the suggestions. I’m sharing the two she likes the most here because I doubt that they’ll be used…and the reason why is that my cover efforts for book 2 was dismissed out of hand by them.

Yet…now you know there will be four books in this series no matter what the covers end up being!

I also helped Crystal with a promotional sheet for both Left on Main (book 1), Right on Walton (book 2), and designed a poster for the upcoming release of her second book, so I’m counting that as a win! Check out her Heart of Madison Series. It’s lovely and she is a very talented writer.

*** ***

But, that’s not all!

The work I did for her inspired me to take a look at my own upcoming title. The Dreams of Demons is off to my fabulous editor, April, in just another week! So, I needed to get a jump on the promotional packet and update my website and the Legends of the Pale Series handout for the book signings that will follow. Dreams of Demons is due to be released on June 1st and I am so excited for readers to meet Murmur and Gabriela. Not only was this book fun to write but I also learned so much about Lugh and Murmur’s past and bromance that I hadn’t been aware of while writing The Love of Gods. It’s nice when characters let you in on their secrets.

What’s next you ask?

Well, my stint in the design chair is over for a time. I’ve got to do one more pass through Dreams of Demons this week before it’s sent to April…and then, I’m jumping back into writing book 5, The Tears of Demons.

And as always, thank you for all your support. I write these books for me but I am so happy to hear that readers enjoy them as much as I do.

Tarrant

Get Reviewers!

Photo by Maarten van den Heuvel on Unsplash

It’s no secret that being an indie author is just as rewarding as it is hard. If you’ve visited my site, you’ve read my posts about the upside of being an indie author…and the ones bemoaning my book marketing journey.

The Downside
The sites that promise to help me reach the bestseller list
The fee-driven promotional opportunities
The herculean effort to get reviews
And on…and on… and on.

But I also promised that if I found something that worked, I’d share it with my fellow authors. And I think I have come to a few conclusions over the course of a year…and that is…REVIEWS REVIEWS REVIEWS are the only thing you should obsessively chase once your book is published. On my sites Marketing Resource Page, there are several sites I have used and they are listed on that page. My newest find is Pubby.co

So why pay for reviews at all and is it ethical?

Yes, it’s ethical if you ask for an honest review. It’s ethical if you don’t violate Amazon’s review rules. And yes, you need to be prepared to pay for a steady stream of reviews so your book doesn’t languish among the millions of books listed on Amazon’s site.

Somewhere I read that out of every 100 people who read your book, only one will leave a review. I’ve come to believe this unverified internet fact to be true enough. It’s not that 99 readers didn’t enjoy your work, it’s that they don’t have time, don’t know how important it is to leave their impressions, or they think they’re not qualified to leave a thoughtful/real review. After all, they’re no judge of literary greatness! They’re just an average person who bought a 2.99 ebook. And the word review conjures up memories of book reports they did back in school. Who has that kind of time?

So yes, YES… YES… YES… !!! If you want to be seen, you need verified book review. If you want to influence potential readers, you need reader feedback. AKA Reviews.

So this is where Pubby comes in.

They’re the new kid on the block and their platform allows indie authors to list their book details and Amazon link for a monthly subscription fee of $29.99. This is a lower price than Dog Eared Review’s $40 (plus cost of ebook) monthly fee for one book review per month.

Pubby’s basic plan works like this… you list your ebook(s) and are given a number of snaps to begin. Snaps are their form of currency. You then spend your snaps every time you press the “get reviewed” button. Depending on what sort of review you are looking for, the amount of snaps it will cost you varies. For instance, a verified review for The Love of Gods by a Pubby reader costs me 2000 snaps. The Fate of Wolves cost me 1930 snaps. When you run out of snaps, you read books by other authors to earn more snaps. Pubby’s algorithm keeps you from reading an author who has read your book which prevents direct review swaps, and that is how they keep Amazon happy.

It’s a pretty simple idea. And is effective thus far. I’ve had my two books listed for six days during their 10-day free trial and have gotten 4 reviews. I also know that 2 more readers are currently reading my books, and they are looking for one more reader. I haven’t even begun to pay the monthly fee yet. That definitely beats Dog Eared Review’s plan.

Of course, you have to set aside time to read yourself in order to earn more snaps. How diligent you work their system is up to you and your schedule. I aim for the longer books who want verified reviews because I can earn over 2000 to 2600 snaps by reading it. I’m a fast reader and can devour a book easily in a day. I’ve listed my ebooks on a site where I know there are readers who are motivated to leave reviews. I’m going to read anyway, so it’s a win-win.

But let’s follow the money to be sure it’s an honest review I’m getting.

Because there aren’t any direct author to author review swaps there is no advantage to being over kind while posting a review. The author that reads your book isn’t an author you will get to read. And by the way, I did get a 3-star view to offset my many 5-star reviews on my book. Just wasn’t that reader’s cup of tea. It happens and you learn not to dwell on it.

Pubby is getting their money through my subscription fee, so there’s no pressure to give any author a five-star review if the book doesn’t deserve it. Pubby got their money. What do they care? By the way, I also gave a 3-star review on a book, though I have to say I am pleasantly pleased with the quality of the majority of the books I’ve read.

You work their system, earning and reading as much or as little as you want while offering your book as often as your snaps earnings will allow. And you can cancel your subscription at any time while not losing the verified reviews on Amazon.

Pretty sweet deal. Even if I only had time to read one book a month and receive one review per month, I’m still doing better than with Dog Eared Review.

If you are interested, give Pubby a try. Click on the referral link. If you sign up, I get a few more snaps.

Good luck out there!