It’s all about getting noticed. Rising above the noise. There are thousands of books being released every day. How do you get seen? Why do readers click on one ad and not another? Does your indie ad look professional? Is everything spelled correctly? Did you forget important information?
I always get a kick out of creating ads for my series. Actually, I adore it. This morning I knocked out three new ones. Same catchphrases, but different images. I run so many of these now on Facebook that I don’t want my band to get boring. All the images are purchased stock photos from istockphoto.com. As for the details of price and links, I always place that outside the basic ad. That way it can be changed often. Sometimes it’s a description of the book or an excerpt to tease the reader. And of course, prices go up and down.
As a romance author I have to be careful not to show too much otherwise a reader will think the books are more erotica than romance. And there is a difference between the two. An image that is too suggestive is often times banned from some Facebook group, so it’s a fine line for most romance authors.
How did I do compare to other Romance Book advertising you’ve seen? Leave a comment below.